I was gifted a pair of enchromas, and while they don't make me see "new" colors, it's undeniable to me that they allow me to distinguish between some colors that I previously could not.
For example, light pinks always flatten out to grey for me. Wearing the glasses lets me distinguish between grey and pink. Likewise, I can see the fall colors in trees and can point out which ones are red/orange/green/yellow whereas I could not before.
So yes, they are deceptively marketed and probably not worth the money. But they do, in fact, have some utility.