It's worth remembering Meta (Facebook at the time) spent a lot of money making it free to use Facebook on data plans across the world.
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Facebook marketplace primarily for anyone I know that still uses it. Also people having messenger as their sms app and not knowing the difference or using their Facebook account to sign into every other website and games. Don't forget every Instagram and WhatsApp user is pressured to link their accounts too. Meta makes parasites seem friendly and helpful ๐
Messenger no longer integrates SMS. It was dropped some time last year or even earlier.
There are 7.9 billion people in the world. Only 5.4 billion have any level of internet access. This includes people living in China where Facebook is banned. 3 billion is such a high percentage of all possible facebook users that I have to assume the numbers aren't all that accurate. Maybe "active" just means they haven't deactivated their account? Or maybe they consider bots to be people?
IMHO popular culture is not popular because it's the best, it's because of some combination of corruption and being the "lowest common denominator". Popular culture is cultural detritus and Facebook is a prime representation of it.
Meme groups (specially Latin American) :)
I literally only still have my FB account until I can sell all of the stuff I have listed on marketplace. Every other aspect of my FB account was deleted years ago. At first I kept the account because of the broken promise of never requiring a FB account for the Quest. They finally changed that(sort of, they require a meta account instead), but I still kept the account for marketplace. It's the only place I've been able to successfully sell anything for at least 3 or 4 years. Once I sell off the last few items I have listed there(really need the money at the moment), I can finally delete my account fully.
There really isn't a replacement for local stuff.
Nextdoor exists but it's not really any better since it's still a proprietary walled garden.