Unpopular opinion, but a company removing their DEI policies as to not pick a legal battle with the US government is not the problem, assuming their actual hiring practices are not really changing. If Google from now on only hired straight, white people, it would be detrimental to them for missing out on a huge pool of talent and they know this. If all they are doing is removing diversity requirements from writing and canceling black history month pizza parties (which face it no one really cares about celebrating culture at the workplace), then essentially nothing has changed and they can roll all this back in 4 years.
... on the other hand, Apple advertising on X is coward shit. 💩