If you really want you can set a trace filter on your firewall to see what users those requests are coming from. This is reverse-DNS. It looks up the hostname for an IP address. There are various reasons to do this.
- Some applications filter based on the hostname. They need to convert the IP to a hostname (and they query the hostname to ensure it maps to the IP to verify)
- Some applications show this to the user (some bittorrent clients try to show you peer hostnames).
- Some applications log the hostname.
So there are a wide variety of reasons. You would have to trace this back to the application to find out why exactly it is happening for you.