One possibility is that the server is configured not to respond to pings
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what advantages can derive from this?
Prevents some types of port scanning normally. Don't know about other advantages
As others have commented, blocking is the most likely reason. That said, responding to ping requests typically is deprioritized when the networked device is loaded heavily and requests get dropped.
ICMP echo requests/responses may be blocked - usually by a remote endpoint firewall.
There's a firewall blocking ICMP echo-reply requests on the other end. It's totally normal for servers to block ping requests.
ping nowadays is overrated anyway. If a server responds to ICMP and how fast it does it does not really say much about "how fast" a website is. It only tells you that a) ICMP requests and responses are not blocked and b) how fast ICMP requests get answered.
That's it. It may not even tell you that a website is online because a load balancer may be responding to the ICMP request while the hosts behind it are offline.
People value ping responses way too highly.
httping may be a better tool to measure "how fast" a website is responding.
Also every major browser has a tool for timing and seing how long a site and it's components load. You could test it with that but even then; load times will vary slightly depending on what the instances have to load.
But probably a better way than pings ¯_(ツ)_/¯