Every industry has done all they can to tap into our data because it's easy money. Most people can't imagine how something as unremarkable as every action, thought, or word of their daily lives could be aggregated in a way that could potentially restrict or hurt them in the future so it's impossible to stop. To them it's just a (minor) cost of "innovation."
Personally, I'll be consulting my local poor people on how to keep my car running for years to come with duct tape and wd40.