It's like a pickpocket bumping into you in a crowd. He bumps into you and apologizes, something he planned to do the entire time. While he was distracting you with this, he stole your wallet.
Trump does this often, Steve Bannon calls the strategy "flooding the zone" if I remember right.
It's all just noise to distract from something else he doesn't want too much attention on. Probably the personnel shakeups.