I'd put money on the idea that this guy is a rich asshole and actively causing harm in the field that is his profession. https://www.theatlantic.com/author/michael-rose/
They've also already changed the headline, presumably because that didn't go so well. https://www.theatlantic.com/health/archive/2022/09/diabetes-medication-insulin-cost/671333/
Just wait till holographic displays are a thing, then we can have Cortana or Clone Wars Ahsoka on it as though we're actually in those respective universes.