If you actually read the post, you'll see that there's no "business risk"—the entire audiobook is already recorded. He's just using Kickstarter as a platform to sell pre-orders.
By paying for Bing to be the default search engine of Firefox.
If you actually read the post, you'll see that there's no "business risk"—the entire audiobook is already recorded. He's just using Kickstarter as a platform to sell pre-orders.