this post was submitted on 09 Mar 2025
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What was the one thing he was good at?
People say he was good at marketing but really he was only okay at marketing. He got fined because everyone hated him. Then they completely mismanaged the company and had no choice but to bring him back, which of course just reinforced his ego.
The truth was they could have got any moderately competent CEO and they would have brought Apple back from the brink, just as much as Steve Jobs did. Look at Tim Cook, he's not doing an obviously worse job than Jobs did, but because he doesn't have the formers aura, people rightfully call him out every time he does something stupid.
I think he had a good grasp on consumer desires. Which seems to be really tough for the majority of people, perhaps business people in particular.