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WhatsApp is officially getting ads (www.theverge.com)

submitted 1 day ago* (last edited 1 day ago) by [email protected] to c/[email protected]

202 comments fedilink hide all child comments

WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

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[–] [email protected] 38 points 1 day ago (3 children)

Hopefully this helps people move off of WhatsApp to Signal or something else.

[–] [email protected] 25 points 1 day ago (1 children)

Yeah like it moved them off of Xitter, Reddit, Facebook and Instagram.

[–] [email protected] 6 points 17 hours ago

I mean we are here, aren't we? The majority of people will do nothing of course, but some will make the switch or even just install another app just to give it a try. And soon Whatsapp's enshittification will continue and some more people will switch and so on.

[–] [email protected] 9 points 1 day ago

Hope so... Just a little bit and them another ones when they extent the implementation of IA... And wishing to not be the standard any more

[–] [email protected] -3 points 1 day ago (1 children)

I just wish SMS would go away.

[–] [email protected] 13 points 1 day ago (1 children)

Why? It works fine and it's built into the phones. No need to convince family members to install a fuckin' chat app just to be able to message them.

[–] [email protected] 1 points 7 hours ago* (last edited 7 hours ago)

Because it sucks and it's tied to a provider and the rest of the world doesn't even use it.