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Google’s emissions up 51% as AI electricity demand derails efforts to go green (www.theguardian.com)

submitted 2 days ago by [email protected] to c/[email protected]

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Google’s carbon emissions have soared by 51% since 2019 as artificial intelligence hampers the tech company’s efforts to go green.

While the corporation has invested in renewable energy and carbon removal technology, it has failed to curb its scope 3 emissions, which are those further down the supply chain, and are in large part influenced by a growth in datacentre capacity required to power artificial intelligence.

The company reported a 27% increase in year-on-year electricity consumption as it struggles to decarbonise as quickly as its energy needs increase.

Datacentres play a crucial role in training and operating the models that underpin AI models such as Google’s Gemini and OpenAI’s GPT-4, which powers the ChatGPT chatbot. The International Energy Agency estimates that datacentres’ total electricity consumption could double from 2022 levels to 1,000TWh (terawatt hours) in 2026, approximately Japan’s level of electricity demand. AI will result in datacentres using 4.5% of global energy generation by 2030, according to calculations by the research firm SemiAnalysis.

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[–] Phil_in_here 19 points 2 days ago (1 children)

But it's critically necessary for functionality.

Got a question? Google it an boom there's an AI summary for you. Now you're engaged in scrolling past the dubious response and the sponsored links before you can get to the results you want.

It's called 'enhancing the user experience'. It was tedious to ignore the paid ads where you were likely to be misled for profit, but now it's enhanced tedium where you're likely to be misled for no fucking reason.

[–] [email protected] 1 points 1 day ago* (last edited 1 day ago)

you're likely to be misled for no fucking reason and to juice up a few executives quarterly bonuses, because Google faces no real competition, because existing anti-trust laws haven't been meaningfully enforced anywhere in the world for the entire time that Google has existed.