this post was submitted on 15 May 2025
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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] [email protected] 7 points 4 weeks ago (2 children)

Google enshitifying things? Who would have thought? Seriously, it's as if they want to test how far they can go upsetting users. There's got to be some (a lot?) of that, for sure.

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[–] [email protected] 7 points 3 weeks ago* (last edited 3 weeks ago)

I've been noticing lately that 800lb Gorilla specials have been cutting to ads right between the setup and punchline of a bit. Mad fucking annoying.

[–] [email protected] 6 points 4 weeks ago (7 children)

I stopped using YouTube years ago. Fuck that shit.

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[–] [email protected] 6 points 3 weeks ago (1 children)

Any product that advertises on YT is one I avoid

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[–] [email protected] 6 points 4 weeks ago (1 children)

This is fucking hilariously evil and short-sighted.

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[–] [email protected] 5 points 3 weeks ago

A guy I know started selling AI push notifications.

Your app signs up for his service, and he uses what's essentially ChatGPT to find the best time slot to send you custom push notifications. That's just his third party service working with limited data and system access.

Just imagine when Google and Apple start selling that as a service integrated to the OS.

[–] [email protected] 5 points 4 weeks ago (1 children)

I don't know how people watch YouTube with ads. Premium or ad blocker, otherwise it's a nightmare.

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[–] [email protected] 5 points 3 weeks ago

Right when the guitar solo hits

[–] [email protected] 5 points 4 weeks ago

Already experiencing it, can’t even follow along a simple shot explanation

[–] [email protected] 5 points 4 weeks ago (4 children)

Revanced.

It won't bother me at all.

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[–] [email protected] 4 points 4 weeks ago

I've met some people who ask why I care so much about not having to see ads. They don't care if there's youtube ads every now and then. At this point they have to care.

[–] [email protected] 4 points 3 weeks ago

Why can't they just place the ad at the beginning of the video, Spotify gives you X free uninterrupted songs to listen to after listening to 1,2 adds. Why can't they just follow that model

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