It worked, you posted it here without getting paid (I assume).
this post was submitted on 24 Jun 2025
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I get all the free shoes I can steal.
Wow it worked so well, I'm going to immediately seek the nearest footlocker location and buy shoes!!!
Just seeing, or making fun of, a marketing image does not mean "it worked".
The other commenter is correct. This is common knowledge in the advertising industry. It doesn't matter if you think the ad was good. To a certain extent, it doesn't even matter if the ad pisses you off and makes you hate the company. If the ad gets your attention and is memorable, it is a win.
For example, what phone number do you call if "it's your money and you need it now"?
People already know where to buy shoes. Or hamburgers. Or office supplies. They have opinions. Brand loyalty. So how is advertising supposed to make a difference? It makes a difference when you have a fuck it moment. You are stressed and time crunched and confused enough, and you say "fuck it, where can I buy a fucking suit?!?" And then you remember that Men's Warehouse sells suits and go there. That smooth gentleman who says "you're gonna love the way you look, I guarantee it" has now succeeded because you successfully remembered that Men's Warehouse exists and sells suits and that is the only thing that matters once you've said fuck it. And once you walk in the door, assuming they don't fuck up royally, you will probably return to them for all your suit buying needs for the rest of your life until some other outside force acts upon you.
And there's me actively avoiding any company that markets too much and every company that pisses me off with forced marketing.
Sure, but you are significantly outside the norm.
Maybe statistically even a bad ad skews the population on average? I wouldn't say the examples you've provided would work on me, or anyone conscious of advertising in general. Unless that can be proven in some way, I refuse to believe that the excuses advertisers tell to justify their existence are true.
The only advertising that I know for sure works on me is SEO and search result manipulation. If I need a suit, I'll search for places and usually will end up with whatever's closest or in my price range. The power Google has over that decision is significant.
But let's be real, seeing and making fun of some awkward store window decals on lemmy is not a significant deciding factor for anything.
Maybe statistically even a bad ad skews the population on average?
Basically this. If you are consciously aware of advertising, you are already largely outside the advertiser's demo. You could also avoid SEO manipulation by, say, using a different search engine or always getting your recommendations from friends or something like that. But you don't do that, because you don't care that much. This is how most people feel about all advertising. They put no mental energy into selecting or avoiding companies based on their ads, because they don't care.
It put the store name in your mind. It is now more likely that the next time you need shoes, that store will be in your list of potential stores to shop for those shoes. It worked.
I can't speak for anyone else, but if a company has ads that annoy me I will purposefully go out of my way not to shop there. It won't make me think of them when I go to buy shoes, and when the brand comes up in conversation my first though will be a negative one associated with their annoying ads because that's literally the only thing I know about them. Really can't see how that's a winning marketing strategy but I'm not gonna stop them from wasting billions on ads I'm just gonna block anyway 🤷♂️
Next time you go shopping you won't remember "an ad that annoyed you", you will "just think of the store".
Unlikely, they're one of like 5 shoe stores in the local mall. This goofy ass picture isn't going to make me go there any more or less likely than before.
You have to post it or they don’t let your feet out of the locker.
Go to Foot Locker
Just shoes
No feet; no lockers.
Foot Licker.
More like boot licker.
Average Footlocker enjoyer.
Haven’t been in there since I went in looking for gym shoes. They didn’t have shoes for actual sport though, just fashion shoes.
have been in advertising and event meetings for multiple fortune 500 companies. you would not believe the ways they can waste money and damage their own brands. it's almost hilarious, if you don't understand how many people work exceptionally hard for fractions they bandy about in halfwit ideas to 'increase brand engagement'.
you complain.
by taking about footlocker and posting their ads.
whenever I see ads so bad that people complain about it, I wonder if it is really a bad ad
To be fair, they’re marketing to the opposite sex. So when you take that into consideration it explains everything.
- Men want women who will just answer the damn phone
- Women just want a guy with a decent tongue they can bite on
So hes dumb and shes sluty. Wow footlocker.
Lean into the shoe fetish consumer group
I don’t think it’s stopped. I saw a shoe ad (video) today and they were doing some some dumb shit with it.
photography
Advertising Slop.