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Another great song to accompany this meme: https://youtu.be/9deKEj8-lng

Discord was always listening to all conversations, they’re just utilizing the data they’ve been collecting in a more obvious way now.

To add context, here is a broad count of Karl’s video topics over the past year (going back to May 29th):

Celebrate: 8 (5.83 million views)

Bash: 13 (18.5 million views)

Billy (all negative): 12 (8.5 million views)

He’s definitely leaned more into the Billy drama / exposing cheaters & fakers over the past year. People seem a lot more interested in the “expose” videos, so unfortunately it makes sense for him to make more of those.

https://en.m.wikipedia.org/wiki/Reverential_capitalization

Edited to add: “He” is still a pronoun, regardless of capitalization.