Jim Farley has been quite open about EVs - and he's been conducting hands-on market research. He's done podcasts on the topic.
I don't know why everyone grabs their pitchforks for this - they're trying to address competition to modernize their offerings.
I saw so much of this. The same thing with Intel marketing dollars over AMD. Or Nvidia marketing dollars over AMD. Or Microsoft over Linux offerings for laptops. I'm surprised it's not public knowledge at this point.