Yeah. IDK what is meant by a P value but I agree that I suspect the methodology used to create this is designed to make the data more interesting than it really is.
As in, how much more frequently is "enema" searched for in Alaska than elsewhere, and are there more vanilla terms like "college" which occur more frequently in Alaska than elsewhere.
In the course of my work I discuss household income with many hundreds of people each year.
I suspect I have infinitely more "real world interaction" in such matters than your good self, and can assure you that this isn't some progressive woke nonsense, but just how family units operate in 2025.