this post was submitted on 29 Apr 2025
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[Migrated, see pinned post] Casual Conversation
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My son has talked about getting into the handyman business, but doesn't know how to get started finding customers. I've always been in the corporate world and I have no idea how to help him get started. Any suggestions?
Since I didn’t have anyone to model from, I just went with what felt intuitive: I ordered a ton of flyers from an online print service (Vistaprint) and started stuffing mailboxes around the nearby homes. It was pretty slow at first, but the occasional call here and there kept me going. Whenever things quiet down, I just go out and drop off more flyers. I think of it like blowing on an ember - you do it a few times, and eventually the fire catches and starts sustaining itself.
Other than that, I haven’t really done much marketing. I do have Facebook and Instagram pages for my business, which I think are important - especially Facebook. I also made a website. I’m not sure how much that helps directly, but it does get some traffic, and if nothing else, it adds to my credibility.
Also, I played with the idea for nearly a decade, but I should’ve done it sooner. Starting a business is absolutely terrifying, and he’ll lose sleep over it - but it has the potential to be one of the greatest and most life - changing decisions he’ll ever make. Better to regret having tried than to regret never having even tried at all.
Thank you, that's super helpful. It's coming into the right season for where he lives, hopefully he'll be able to make it work.
Post ads on craigslist/kijiji/facebook/etc. Have business cards printed with a catchy name, simple logo, brief list of services and contact info. Whenever he does a job, bring a handful of business cards, give a bunch to the customer, maybe drop a few in mailboxes in the neighbourhood. Having a simple website might help as well
Good question