this post was submitted on 16 May 2025
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Netflix is not a broadcaster. It's not even like a broadcaster. Broadcasting means you are casting things ... broadly. Throwing seeds into the field without caring about where each individual one lands. Transmitting a signal that anyone can tune in to if they're in range.
The streaming services are sending individual streams of bits to specific users over IP. Nobody is in danger of receiving them unless they've subscribed to the service. They won't cause any radio interference. They do not use up valuable public spectrum. Stop pretending they're broadcasters. Broadcasters are well on their way to being obsolete and that's both acceptable and inevitable.
Go ahead and make them do Canadian Content somehow if you must, but I worry that persisting with this fundamental misconception about how streaming services work doesn't seem likely to lead towards good regulation in the long run.
This isn't a technical issue, it's a sociocultural one. Streaming services fill the same role so some of the same policies still make sense.
What, like if you binge a whole season of Stranger Things, you have to watch at least two episodes of Murdoch Mysteries?
The policies for domestic broadcasting literally do not make sense - not over sociopolitical objections, but for plain technical reasons. Streaming does not work like broadcasting. You can't make an American video-on-demand company produce Canadian content, almost by definition. You cannot reasonably make any streaming service show people a certain percentage of domestic content, because they're not in charge of what people watch.
Tell me you didn't read the article without telling me...