Victims. Of salespeople.
I love them because I can buy greatly discounted gear after they return it or consign it. And I never see them back where I go, they couldn't make it.
Most hobbies started using what was available. The activity arose from the impetus.
Mountain climbers used sneakers. Gary Fisher used dirtbike parts on his mountain bikes at first.
All the expensive cushions and benches in the world won't meditate for you. Likewise, worshipping a meditator won't help you.
At some point, you have to do it.