Hackernews had a good discussion about this. Libreoffice trying to shame people into buying their product instead of making it easier to purchase is the problem and they're looking for excuses for they're staff not having the skillset.
Collabora for example won't put pricing on their website or allow you to register without talking to their sales staff. Their excuse was that it would be too complicated to implement an online billing system. That doesn't really hold water when there are one person shops selling saas subscriptions and Collabora has 100+ staff.
I'm not optimistic about the future of LO. I started using onlyoffice (GPL) instead.
You're right, I thought this was the other Document Foundation article referenced on this post. https://news.ycombinator.com/item?id=26054160