this post was submitted on 22 Apr 2025
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New Conservative ads aimed at older men show golfers, Harper but no Poilievre (www.cbc.ca)
submitted 1 day ago by [email protected] to c/canada
18 comments fedilink hide all child comments
 

The Conservatives are using the final week of the election campaign to run advertisements where older men are telling other older men to vote for the party — a closing argument that would have been unthinkable only months ago, political advertising experts say.

In new television ads that are airing regularly during the heavily watched NHL playoffs, the Conservatives are playing one spot in which two seniors are golfing and discussing how tough life is for their children, and another where former prime minister Stephen Harper endorses Conservative Leader Pierre Poilievre.

Neither commercial shows images of Poilievre.

"We're living in an upside-down world this campaign. Voters that were bedrock Conservative voters in the Harper era now need to be won over. And these are the boomers, 50-plus males," said Dennis Matthews, president of Creative Currency and a former advertising adviser to Harper.

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[–] Evkob 21 points 1 day ago (2 children)

Harper's been to Mar-a-Lago for events, he's been on Ben Shapiro's podcast, he's been the face of not one but two PragerU videos.

Harper isn't some more respectable, lost form of conservative from yesteryear. Because those don't actually exist. If Harper were running today instead of 20 years ago he would 100% go by the Trumpist playbook.

[–] [email protected] 3 points 1 day ago (1 children)

Never said he was. I said he doesn't "come off like" that kind of person. What I'm saying is he's better than Pollievre at keeping the mask on, not that there's anything better under the mask.

[–] Evkob 2 points 21 hours ago

I definitely don't disagree with your point, and while I didn't think from your comment that you'd benefit from a reminder of what kind of person Harper is, some people reading these comments might not be as familiar with him.

It's all too easy to fall into the trap of rehabilitating awful politicians from the past when faced with the new generation of awful politicians. I've seen way too many people, even progressives, yearn for the George W. Bush years in the face of the Trump presidency. Like sure, Trump (or Poilievre) might be worse, but that doesn't mean Bush (or Harper) weren't/aren't awful.

[–] [email protected] 4 points 1 day ago

Exactly. I think he's trying to pretend he's like Mulroney but he very much isn't.