Here’s a copy of MS blog post if anyone is interested: https://outline.com/tkP36M
Microsoft and the BBC have teamed up with Adobe, Arm, Intel and Truepic to create the Coalition for Content Provenance and Authenticity (C2PA). The C2PA is a standards-setting body that will develop an end-to-end open standard and technical specifications on content provenance and authentication. The standards will draw from two implementation efforts: Project Origin’s (Origin) efforts on provenance for news publishing and the Content Authenticity Initiative (CAI), which focuses on digital content attribution, basically content auditing.
It does seem to line up with other initiatives for corporations to sanction content according to source, in way reminiscent of google’s call for strict auditing of source code to avoid supply chain vulnerabilities.
Breitbart probably has some serious bias as a prime target of these initiatives, but thanks for bringing it to our attention and providing an excerpt. I wouldn’t be surprised to see some more coverage of this down the road from better sources.
edit: took a closer look at this ms blog post and as servicing as it is of would be content police, it is for MS a giant cloud play. horvitz uploaded a copy of their whiteboard session and all over it is "cloud service", "azure" ( https://1gew6o3qn6vx9kp3s42ge0y1-wpengine.netdna-ssl.com/wp-content/uploads/prod/sites/5/2021/02/disinfodp1.jpg )