this post was submitted on 06 Mar 2021
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Ignore the fact that it's coming from Breitbart. This is really freaky in more than one way.

FTA:

Against stiff competition, the alliance of tech and media giants has devised a plan that may constitute Big Tech’s most brazen power-grab yet.

According to Microsoft’s press release, it has partnered with several other organizations to form the Coalition for Content Provenance and Authenticity (C2PA).

Put simply, the purpose of this organization is to devise a system whereby all content on the internet can be traced back to its author.

The press release states that it will develop these specifications for “common asset types and formats,” meaning videos, documents, audio, and images.

Whether it’s a meme, an audio remix, or a written article, the goal is to ensure that when content reaches the internet, it will come attached with a set of signals allowing its provenance — meaning authorship — can be detected.

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[–] [email protected] 20 points 3 years ago* (last edited 3 years ago) (1 children)

Here’s a copy of MS blog post if anyone is interested: https://outline.com/tkP36M

Microsoft and the BBC have teamed up with Adobe, Arm, Intel and Truepic to create the Coalition for Content Provenance and Authenticity (C2PA). The C2PA is a standards-setting body that will develop an end-to-end open standard and technical specifications on content provenance and authentication. The standards will draw from two implementation efforts: Project Origin’s (Origin) efforts on provenance for news publishing and the Content Authenticity Initiative (CAI), which focuses on digital content attribution, basically content auditing.

It does seem to line up with other initiatives for corporations to sanction content according to source, in way reminiscent of google’s call for strict auditing of source code to avoid supply chain vulnerabilities.

Breitbart probably has some serious bias as a prime target of these initiatives, but thanks for bringing it to our attention and providing an excerpt. I wouldn’t be surprised to see some more coverage of this down the road from better sources.

edit: took a closer look at this ms blog post and as servicing as it is of would be content police, it is for MS a giant cloud play. horvitz uploaded a copy of their whiteboard session and all over it is "cloud service", "azure" ( https://1gew6o3qn6vx9kp3s42ge0y1-wpengine.netdna-ssl.com/wp-content/uploads/prod/sites/5/2021/02/disinfodp1.jpg )

[–] [email protected] -2 points 3 years ago

Thanks for staying on topic, mate.

[–] [email protected] 18 points 3 years ago (1 children)

Honestly is it not possible to find a single other source than Breitbart? If this is fact important one wouldn't need to read a Breitbart post.

[–] [email protected] 7 points 3 years ago (2 children)

Breitbart may be a shitty source of news, but I like how the top comment derailed the discussion on the topic at hand. Using Breitbart as a source may not be a good look, but the top comment is objectively worse and a redditor attitude leaking into Lemmy.

Caution to mods.

[–] [email protected] 6 points 3 years ago (3 children)

I'm sorry but I really can't give much credence to Breitbart as a source. If it's true it is concerning indeed.

[–] [email protected] -1 points 3 years ago

A broken clock can be right twice a day. Consider that even wolves may not eat a lone sheep someday. Breitbart can put out useful information once in a blue moon.

[–] [email protected] -4 points 3 years ago* (last edited 3 years ago)

So you willingly admit you use fallacies to cloud your logic?

[–] [email protected] 6 points 3 years ago

According to Microsoft, the coalition was created for a single purpose: to stop the spread of “disinformation” — which, in modern establishment journo-speak, means information that challenges establishment narratives. Disinformation, based on how the word is used today, might as well be called dissident information.

I totally agree with this and I think that since we are in a financial Neofeudalism it was foreseeable that dissent would be labeled in some way, all regimes have done so. This time it all becomes "right-wing extremism" or "fake news" or both.

Let's be honest, if it were really about fighting lawlessness, online bullying and dangerous fake news, neither the media, nor governments, nor corporations would have lifted a finger.

[–] [email protected] 3 points 3 years ago

That does suck, I hope it doeant happen but there will probably be ways around it just like a vpn sends your traffic through a server possibly there would be servers like that to publish your work on?

[–] [email protected] 2 points 3 years ago

I would rather we not link to them. Look at the other articles. Look at the ads' revenue that can fund all the usual BS. Once in blue moon is not good enough for me or it needs to be some great reporting. I don't think this qualifies but clearly some people disagree. Oh well.