this post was submitted on 03 Feb 2025
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Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company's recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

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[–] [email protected] 304 points 1 day ago (9 children)

This should surprise no one. The reception was poor, delivery was poor. It’s a niche market item in an existing niche market. On top of that, the de facto spokesperson of Tesla isn’t well liked by a lot of potential buyers.

[–] [email protected] 1 points 2 hours ago

It is jaw dropping that only 40,000 of their one million+ reservations actually turned into sales. Thats 4% conversion!

Also, trucks are not a niche market. And there is pretty minimal overlap between the kind of douche who wants one of these and people who object to Musk’s behavior. It’s designed for his cult, especially.

[–] [email protected] 171 points 1 day ago (6 children)

"niche market," is a way of saying they made a bad product few want.

pickup trucks are hardly a niche product especially in the us

[–] [email protected] 4 points 11 hours ago

And the cybertruck is hardly a pickup truck. What were you saying?

[–] [email protected] 107 points 1 day ago (3 children)

I don't think I'd call that thing a pickup. I'm not gonna run to the farm and pick up a 1000lb bale of hay in that thing. A Baja looks like it has more bed space.

[–] [email protected] 40 points 23 hours ago (1 children)

Most pickup truck owners don't do that either.

[–] [email protected] 12 points 22 hours ago

Maybe in the US they don’t…

[–] [email protected] 46 points 1 day ago (13 children)

A bad pickup truck is still just a pickup truck.

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[–] [email protected] 17 points 1 day ago

And more ground clearance

[–] [email protected] 49 points 1 day ago (13 children)

It makes more sense if you start from the other side - EVs are a niche market, and an electric truck is a small subset of that.

The Cybertruck sold 38,965 units last year, vs 33,510 for the Ford F150 Lightning.

[–] [email protected] 131 points 1 day ago (4 children)

One of the things I love about my Lightning is that it doesn’t look like a fucking cybertruck

[–] [email protected] 87 points 1 day ago (2 children)

Other truck makers tend to let their vehicles fully render.

[–] [email protected] 9 points 21 hours ago (1 children)

I will hand it to Tesla, iterating on the Cybertruck design must have been really fast.

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[–] [email protected] 31 points 1 day ago (6 children)

The Lightning really is a nice looking truck.

The trapezoid Minecraft ~~Cybertruck~~ Deplorian— not so much…

[–] [email protected] 8 points 15 hours ago* (last edited 15 hours ago)
[–] [email protected] 18 points 23 hours ago (1 children)

Deplorian

I'll be borrowing that one.

[–] [email protected] 4 points 14 hours ago

See also:

  • wank panzer
  • swasticar
  • incel camino
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[–] Rocketpoweredgorilla 15 points 1 day ago

I'm not a Ford guy, but they do look pretty good.

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[–] [email protected] 26 points 23 hours ago (1 children)

They shipped 39k cybertrucks for backlogged preorders that were based on a completely different description of what the truck would be.

[–] [email protected] 17 points 23 hours ago

Well yeah, but to be fair, they were lying.

[–] [email protected] 10 points 21 hours ago (3 children)

Which is mind boggling, as the Lightning seems like a good, attractive vehicle, while the cybertruck seems like a pile of shit

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[–] [email protected] 17 points 1 day ago (1 children)

To be fair, it's valid to cater to niche markets.

However, that wasn't what Tesla was aiming to do.

[–] [email protected] 39 points 1 day ago (2 children)

cybertruck is barely even a truck at all. its a truck shaped car for rich assholes to look rugged.

[–] [email protected] 34 points 1 day ago* (last edited 1 day ago) (1 children)

Try and fail to look rugged. They just end up looking like the douche nozzles they are.

[–] [email protected] 12 points 1 day ago

They're a comedy show on wheels. They always lighten my mood when I see them. I'm a little smug too, knowing if I had that much money to blow, it wouldn't be on one of those.

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[–] [email protected] 8 points 22 hours ago (1 children)

pickup trucks are hardly a niche product

Tanks camouflaged as pickup trucks are.

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[–] [email protected] 67 points 1 day ago (2 children)

Just wait till DOGE start requiring it for all government vehicles

[–] [email protected] 33 points 1 day ago (2 children)

"What?! You all wanted electric mail trucks, so here they are!"

(Sadly / Probably)

[–] [email protected] 16 points 1 day ago
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[–] [email protected] 35 points 1 day ago (2 children)

"Isn't well liked" is quite the understatement. "Despised" is more like it. I actually like the way the cybertruck looks, I think the technology is interesting, and if I really wanted to, I could probably afford one.

I wouldn't drive one if it was given to me for free. I'd rather take a taxi every day than drive a public display of support for the treasonous fascist manchild that owns the company.

Tesla's second biggest problem is their shit standards and quality control. Their first biggest problem is their shit corporate leadership.

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[–] [email protected] 25 points 1 day ago (4 children)

I mean off the bat that's one of the worse combinations of people/product I've ever seen. I mean off the bat electric car's target market is people that want to think they are doing something better for the environment.

So... then the guy making them goes loudly in the "fuck the environment" group.

To top it off though, Cybertruck itself always confuses me. I don't know who the target audience is. The original tesla's I could look at and think, that's a cool car, if they ever came down in price I'd be interested.

Cybertruck you look at and think... What a car would look like if you scaled up games from the 32/64 bit console era and made them HD without increasing the polygon count.

[–] [email protected] 26 points 1 day ago (2 children)

My problem with Tesla is that so many things seem half-unthinking, half-finished or half-assed:

Unthinking: I know! I'll put a ledge in from of the headlights, so snow can pile up while I'm driving!

Unfinished: all the seam mismatches and eternally unfinished-but-really-close! full self-driving (it ain't gonna happen).

Half-assed: that recall they had to do because sometimes the latch doesn't catch properly and the hood flies open when you're driving and blocks your view. Tesla's solution isn't to fix or replace the hood latch so this doesn't happen; they push a software up that monitors the hood latch and pops up a warning, telling you to pull over and check the hood latch. Because apparently fixing the issue that their poor design (see #1) and bad implementation (see #2) doesn't warrant an actual fix, they're just going to fob the risk , the cost and the work off to the customer.

[–] Kichae 18 points 23 hours ago

I like the theory that Tesla had a long term roadmap before Elon scooped it up, and that he wasn't able to do too much to disrupt that in the early years because he was focused on LARPing as Tony Stark on the Internet, and the team that developed around him to insulate the company from him were reasonably good at their jobs. But even the best can only hold back so few bad ideas while keeping up the illusion, and the result has been gradually diminishing amount of ass.

Until that roadmap ran out, and/or Elon stopped being distracted, resulting in them designing and building the Elon.

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[–] [email protected] 14 points 23 hours ago (2 children)

The target audience is monied tech bro millenials who really wanted a warthog out of Halo.

The problem is that the overlap between tech bros and nazi lovers is definitely not 100%, probably not even 10%.

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[–] [email protected] 17 points 1 day ago (1 children)

Plus the initial sales were to people who had already committed to preorders at a lower price for a truck that was hyped up to be far better than the end result.

Cybertrucks are basically No Man's Sky but without the possibility of being good in a half decade.

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