Silly rabbit, did you think paying for a subscription would protect from advertising forever?
I am old enough to remember when cable TV was sold to the masses on the premise that if we bought cable, we wouldn't have to see commercials, since our subscriptions would pay for the service.
It's a ratchet system; annoy you, convince you to pay to make the annoyance go away, then wait a while and introduce another annoyance.. and convince you to pay somre more on top of that to get rid of that annoyance... rinse, repeat.
Take to the seas, my lad (or lassie). yarrrrr.